Resort and recreational system of Perm region as an effective mechanism for consumer market development of rural territories of the region

Author(s):  M.S. Oborin, Dr., Plekhanov Russian University of Economics, Perm branch, Perm, Russia, Perm State National Research University; State Agro-Technological University named after Academician D.N. Pryanishnikov,; Sochi State University,

Issue:  Volume 43, № 4

Rubric:  Earth sciences

Annotation:  The article discusses the features of regional resort and recreational systems and their impact on the transformation of socio-economic space of rural areas based on the development of the consumer market. Resort specialization has a positive impact on improving the quality of life of the population of rural areas, contributes to the solution of socio-demographic problems and attracts additional financial resources. The aim of the study is to identify the impact of the resort and recreational system on the development of the consumer market. The positive effect may be associated with the expansion of the supply of services, which will have an impact on the growth of their number and diversity in the sphere of sanatorium-resort complex, transport, food, leisure. Optimization of the use of natural resource potential of resort and recreational systems should take into account the level of development of the Spa complex of a particular territory and its ability to meet the growing demands of consumers. The resort and recreation system is an effective mechanism for the development of the consumer market, as it influences the formation of proposals for services in various activities: catering, excursions, transport and logistics. The study shows the importance of the ratio of price and quality of health services for the consumer, the need to take into account the parameters of demand in the development of the market of health services in rural areas of the region. The assessment of resort and recreational systems of rural territories of Perm Krai promotes the choice of strategic directions of application of natural medical resources in activity of the profile enterprises taking into account tendencies of consumer demand. An important technology for assessing and stimulating demand for health services is to conduct systematic studies of customer satisfaction and loyalty. The reasons that affect these parameters are studied. One of the main reasons for tourism is the desire to get quality rest and entertainment services at the resort. Impressions, positive emotions and feelings affect the final assessment of the quality of rest. The study showed that the most preferred is a long-term treatment, some services do not correspond, in the opinion of the consumer price policy resorts

Keywords:  Perm region, resort and recreational system, rural areas, medical and health service, consumer market, sanatorium and resort complex, consumer demand

Full text (PDF):  Download

Downloads count:  345