Pragmatic peculiarities of forming the initial syntactic extrapozion in the advertising text

Author(s):  N.I. Gaidukova, Belgorod National Research University, Belgorod, Russia, NGaidukova@bsu.edu.ru

L.R. Ermakova, candidate of Sciences, associate Professor, Belgorod National Research University, Belgorod, Russia, ermakova@bsu.edu.ru

Issue:  Volume 37, №1

Rubric:  Romanic-German Philology

Annotation:  The article deals with pragmatic peculiarities of the formation of the initial syntactic extraposition in the advertising statement that implies a goal-oriented communicative activity of the information sender and the choice of means for an optimal implementation of an advertising intention. Implementation of promotional strategies in structures with extrapolated components is expressed in the combination of the author’s intentions, highlighting the emotional aspect of the formation, stylistic features and orientation on the reflection of the motif in realization of the advertising activity

Keywords:  initial syntactic extraposition, stylistic figuration, secondary nomination, advertisement installation, advertising text, advertising extrapolated loaded component

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