Fragmentation of the modern agenda: Analysis of the texts of the mass media and social media

Author(s):  D.I. Kaminchenko, candidate of Sciences, Lobachevsky State University of Nizhni Novgorod, Nizhny Novgorod, Russia, ert1fg2@rambler.ru

Issue:  Volume 38, № 4

Rubric:  Journalism and public relations

Annotation:  The process of the society, political actors and the media agenda-setting significantly changes in the conditions of the modern information society. This impact affects both the behavior of the subjects of this process and the content of the agenda itself. The digitalization of communicative processes can affect the character and features of the agenda. The influence of society networking on the processes of agenda-setting, especially in terms of changing its properties and characteristics, is still not well explored in modern science. This study examines the display in the content of the agenda of traditional and modern media agenda, and social media agenda of such a characteristic as fragmentation. The research forms an indicator of the agenda fragmentation based on the observation and content analysis of news headlines of the information array of different types of media, as well as social media. With the help of a comparative analysis, the paper compares the values of the fragmentation indicators of different media agendas. Due to the analysis of the dynamics of changes in the values of the indicator of agendas fragmentation during the period of time considered in the paper, the author makes a conclusion about the sustainability and display of situationality in the content of agendas. The results of the study showed that the level of general fragmentation of the media information array is moderate and stable. The obtained results complement the existing system of knowledge about the modern agenda, the process of its setting, its properties and nature

Keywords:  network, media, agenda, news, politics, state, society.

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