Social innovations: intersubjective approach to innovative ideas generation

Author(s):  Moiseeva T.V., candidate of Sciences, associate Professor, Institute for the Control of Complex Systems of Russian Academy of Sciences, Samara, Russia, mtv-2002@yandex.ru

Issue:  Volume 46, № 3

Rubric:  Investment and innovations

Annotation:  The reason of this research lies in the narrow understanding of innovations themselves and consequently the process of generating innovative ideas, which is traditionally associated with the technical sphere. Various innovative concepts alternated from the time of J. Schumpeter to nowadays have been compared with the help of general methods of scientific cognition and historical-diachronic analysis. It is shown how understanding of human being role in the innovation process has changed, because it is very important today to pay attention to people, their needs and wishes. It is shown that the key role in the process of generating innovative ideas is played by the actor – active participant of the problem situation, who is aware of it from the inside, and the result of the searching for a way out of the problem situation can be identified as innovative idea generation. It is shown that the ideas lying in the basis of social innovations should be based on the decisions of actors who find themselves in problem situations. A new scheme of social innovations design is proposed. It complements the existing one with initial stage, which consists of such new elements as awareness and finding the way out of the problem situation. These procedures should be carried out using intersubjective management approach, proposed by V. Vittikh and actively implanted by the author.

Keywords:  innovations, social innovations, user innovations, intersubjective management, problem situation, actor, innovative idea generation

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