Phenomenon of the magazine «Guten Tag» as the sourse of international information

Author(s):  I.Yu. Podzolkova, Municipal Autonomous institution «Belgorod-media», Belgorod, Russia, ya.podzolkovairina@yandex.ru

Issue:  Volume 38, № 3

Rubric:  Journalism and public relations

Annotation:  A perception of a country by the world community depends on a position that it takes on the world stage. Under the global exchange of information getting of not only commercial but also political goals becomes almost impossible without well-established public relations. There is no doubt today that mass media affects opinions and public sentiments. There is an objective necessity of studying the essence of such media, in that regard. The research examines the unstudied subtype of international print media, the magazine «Guten Tag» is taken as an example. This kind of print is interested in popularization of its own culture at the international arena. With the help of printing country, it spreads through the territory of country, where it is necessary to get the acknowledgement. Periodical print «Guten Tag» has played an important role in relationship-building between FRG and USSR, as far as the relationships became more difficult due to the realities of «cold war». The periodical print set itself the number of aims, one of which was about the objective repulsion of international relationships between West Germany and USSR, and also it was highlighting the actual themes and problems, which had the high level of social interest

Keywords:  international communication, the magazine «Guten Tag», structural and functional aspects

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