Use of the "Youtube" platform in the system of modern education of bachelor trains of "Advertising and public relations" trainingAuthor(s): E.S. Sipko, Rostov State Transport University, Rostov-on-Don, Russia
Issue: Volume 38, № 1
Rubric: Journalism and public relations
Annotation: The most popular in the world video platform "You Tube" is today regarded by users mainly as one of the ways of entertainment on the Internet. However, one of the functions of this video platform is the learning function, which becomes very important in the modern world, where self-education is becoming a popular phenomenon. Modern education of bachelor students is generally aimed at self-study, that is, at the university, students receive only part of the necessary knowledge, they have to carry out the rest of the work themselves. If we take into account the fact that the current generation of students is accustomed to the “screen” (perception of life through the screen) way of life, then the teaching function of the "You Tube" video platform should not be left aside. This advantage of video hosting "You Tube" can be used in the right direction, applying new teaching methods in the course of training. It is possible that this method of self-study students will be very effective. In addition, "You Tube" can be used as an additional interactive tool for training during lectures and practical exercises. We consider it expedient to study the effectiveness of using the "You Tube" video platform as a modern tool for self-education of bachelor students in the “Advertising and Public Relations” training area. This article examines the methods of teaching bachelors of the “Advertising and Public Relations” training using the Yotube platform and modern innovative technologies, demonstrates the capabilities of the "You Tube" video hosting for students' self-study, and also analyzes the effectiveness of this methodology in conducting classes for bachelors.
Keywords: "You Tube", education, students, bachelors, training, higher education, advertising, Internet, self-education, university.
Full text (PDF): Download
Downloads count: 317