Integration of Crimean electronic mass media into Russian information space

Author(s):  A.V. Platonova, candidate of Sciences, associate Professor, Crimean Federal University. Vernadsky Taurian Academy, Simferopol, Russia,

Е.А. Оsipova, Dr., associate Professor, Plekhanov Russian University of Economics, Moscow, Russia,

Issue:  Volume 37, №1

Rubric:  Journalism and public relations

Annotation:  This article examines the process of integration of Crimean electronic media (TV and radio) into the Russian information space after the transition of Crimea and Sevastopol into Russian Federation. For the analysis and evaluation of integration processes were used such criteria as year of registration, the broadcasting area, form of ownership, the language form of submission of information content, and the location of editorial offices at the place of registration. The analysis showed that the majority of Crimean regional television and radio channels were successfully registered and integrated into the Russian information space, helped by a simplified procedure of registration and improving the skills of employees. Currently, the broadcasting area of the majority of mass media does not exceed the limits of the Republic of Crimea and city of Sevastopol, while Simferopol and Sevastopol act as localization sites for editorial offices of most electronic media. The study establishes a minimum participation of state and non-profit organizations in the electronic mass media as owners. The transition to Russian-language broadcasting positively affected the rating of electronic media and expanded the opportunities for receiving income from advertising. In the process of integration of Crimean electronic media, there was a switch to round-the-clock broadcasting, state funding increased, and the material and technical base of TV and radio companies was expanding. However, the problems of broadcasting on state channels in the languages of the largest diasporas have not been resolved, and the quality of radio and television content also demands special attention

Keywords:  integration, mass media, TV channels, radio channels, electronic media, Crimean peninsula, information space, linguistic aspect

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