Ideology and intellectuals in the epoch of mediocracy

Author(s):  A.A. Trunov, candidate of Sciences, associate Professor, Belgorod University of Cooperation of Economics and Law, Belgorod, Russia, trunovv2013@yandex.ru

Issue:  Volume 44, № 4

Rubric:  Scientific Life and Communication

Annotation:  The article is based on the methods of hermeneutics, the principles of systemism and historicism, an attempt is made to identify the specifics of ideology in the era of transition from late modern to mediacracy. On the basis of the analysis of the ideas of F. Bacon, A.-L.-L. Destute de Tracy, K. Marx, F. Engels and K. Manheim the role of closed and open communities of intellectuals in the production of ideology is characterized. All the thinkers considered by us were engaged not only in identifying the categorical essence of ideology, but also sought to influence the formation of a new macro-social subject that could responsibly and purposefully engage in the production and translation of meanings. We also consider the substance and functions of ideology in late modern society. It is shown that in the process of transition to mediacracy there is a radical mutation of classical ideologies of Modernity, which is caused by the separation of functions from substance and form from content.

Keywords:  community, hermeneutics, intellectuals, intelligentsia, ideology, late modern, hegemony, mediacracy, mutation, simulacra, publicity networks, capitalism.

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